In addition to our multi-unit concept openings, we have opened restaurants for restaurateurs just like you. We have opened fine dining, fast casual, casual dining and QSR locations. These locations include strip malls, freestanding locations and kiosks to the heart of Manhattan on Fifth Avenue.


We have developed a unique “Dirt to Digital Critical Path” that will guide you through opening a new restaurant or bar.  Our process helps to make sure that no task is left undone and you stay fully within budget.

During the past 23 years, I have personally been involved with opening over 300 new locations throughout the United States including aiding international clients who opened their first location in New York.


During my corporate career, Mark Moeller was a part of many new beginnings, including Cosi, Einstein Bros. Bagels and Chock full o’Nuts café division. We can help you take your vision from idea to concept and help you turn it into a thriving, successful business.


Our Expertise Lies In:



Support Team


The support team of professionals you enlist will help navigate you through these un-chartered waters. There are a wide range of regulations that need to be adhered to, if you not aware of them and go along this journey yourself, it may cost you more than you had planned.


Critical Path


agentThe Critical Path is a tool to managing the new restaurant opening process. The link will take you to a blank form that you can print. This blank Critical Path is a guide that allows the opening a process a year to develop. Each opening is different and may or may not follow this time frame. The team at The Recipe of Success can customize a plan that will support your opening. When opening a restaurant with our clients, we have a much more detailed version of what you see here. Contact us to learn how we can help you.