” Not many people are willing to give failure a second opportunity. They fail once and it is all over. The bitter pill of failure is often more than most people can handle. If you are willing to accept failure and learn from it, if you are willing to consider failure as a blessing in disguise and bounce back, you have got the essential of harnessing one of the most powerful success forces.”

– Joseph Sugarman


Does your training program incorporate marketing at all levels? Does your team understand how many times that they engage in marketing tactics on a daily basis?

If you answered no or not sure, contact us today and see how we can help!

The goal at store level is to get the word out about your products, services and restaurant to your potential guests in your immediate community.

Marketing is a Recipe – a recipe made up of several ingredients that has an ultimate goal of building sales and profits. Through this recipe, you will develop and create an image of who you are and what you offer.


Everything you do, positive or negative impacts your future sales, one way or the other. Your team, your food, your image, your dining room, your service time – Everything. A guest looks to have their expectations exceeded every time they patronize you – are you ready?

Do it better!

Every person who walks in your door is looking first for a reason to stay and second a reason to come back – often!

Traffic Generators

When setting out to increase sales, look for the following:

  • Bus Stops
  • Subway Stations
  • Train Stations
  • Major Department Stores
  • Highways
  • Malls
  • Theaters

Now or Later?

Be proactive with your marketing. All to often, companies/managers tend to be reactive instead of proactive. They start marketing at store level when sales or profits are being impacted negatively. If you wait, you will fight a long hard uphill battle.

Don’t wait, cultivate your presence instead!

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