” Not many people are willing to give failure a second opportunity. They fail once and it is all over. The bitter pill of failure is often more than most people can handle. If you are willing to accept failure and learn from it, if you are willing to consider failure as a blessing in disguise and bounce back, you have got the essential of harnessing one of the most powerful success forces.”
– Joseph Sugarman
Does your training program incorporate marketing at all levels? Does your team understand how many times that they engage in marketing tactics on a daily basis?
If you answered no or not sure, contact us today and see how we can help!
The goal at store level is to get the word out about your products, services and restaurant to your potential guests in your immediate community.
Marketing is a Recipe – a recipe made up of several ingredients that has an ultimate goal of building sales and profits. Through this recipe, you will develop and create an image of who you are and what you offer.
Everything you do, positive or negative impacts your future sales, one way or the other. Your team, your food, your image, your dining room, your service time – Everything. A guest looks to have their expectations exceeded every time they patronize you – are you ready?
Do it better!
Every person who walks in your door is looking first for a reason to stay and second a reason to come back – often!
When setting out to increase sales, look for the following:
- Bus Stops
- Subway Stations
- Train Stations
- Major Department Stores
Now or Later?
Be proactive with your marketing. All to often, companies/managers tend to be reactive instead of proactive. They start marketing at store level when sales or profits are being impacted negatively. If you wait, you will fight a long hard uphill battle.
Don’t wait, cultivate your presence instead!
The long term recipe of success is great guest – no, great guest service. Your guests become guests when you and your team treat them as if you would if they came to your home.
Look at your operation through a guest’s eyes and ask yourself:
- Why do I come here?
- Am I happy with how I am treated?
- What do we do that sets us apart?
- Are our menu items memorable?
After you answer those questions, ask yourself:
- What can I do better?
- Is my team properly trained?
- Are they Consistent?
- Where do I turn for help?
One of the biggest issues in today’s restaurants is consistency. Whether it is in the service or the food & beverage or the atmosphere in your establishment – be consistently good – your guests remember!
What sets you apart?
Every restaurant, cafe, kiosk should have something that sets you apart from your competition. Give your guests a reason to patronize you and not your competitors.
The Recipe of Success® can analyze your business and trade zone to identify what sets you and your competitors apart, after which we can develop the program that will enable you to improve on your areas of opportunity as well as not lose sight of your strengths.